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Nike Releases New Plus-Size Line

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Nike has released a plus size line that will expand their product market.

Nike has released a plus size line that will expand their product market.

nike.com

nike.com

Nike has released a plus size line that will expand their product market.

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The body positivity revolution has been going strong for years now, and efforts have not gone unnoticed. Besides the major culture shift toward inclusivity, the modeling industry has become significantly more diversified, and many name brands have expanded their sizings to accommodate a wider rage of women. As the average American woman is a size 12, the need to accommodate modern sensibilities is imperative.

Nike, naturally, has followed suit, giving plus-size female athletes more variety when it comes to exercise or athleisure wear. Junior Jack Henderson thinks this is a fantastic step in our cultural evolution. “I think it’s really important that we become more accepting- this line really shows natural bodies,” he said.

Not that thinner women are unnatural, it’s just that plus size women often have to fight the assumption that they don’t exercise or that they don’t need decent workout clothing purely because of their size. Nike’s new line is made up of over 200 products, and has received vast praise from the general public.

However, the line is separate from all the other women’s clothing on the Nike website and is found under the Nike “Women” section. There are categories for various clothing items (outfits, pants and tights), and then there’s a “Plus Size” tab. This prompts the concern from the plus-size community about further ostracization of the “plus-size” label. Would it really be that challenging for Nike to just include more sizes instead of creating an entirely new tab? It’s alienating, in a way.

Of course, Nike wouldn’t do this on purpose. The corporation has really been buckling down on inclusivity in multiple facets. On top of the newly released plus-sized clothing line, Nike has just released a “Pro-Hijab” for Muslim women athletes and the company has continued to market its equality-inclusivity angle by hiring models of all shapes and sizes to advertise the gear. One might find this ironic given a multitude of Nike clothing is made by child laborers and underpaid, overworked, illiterate factory workers – it’s doubtful they can read the “equality” print on the shirts they’re making.

Anyway. Nike’s sudden leap toward equality, inclusivity and diversity is both necessary and exciting. Although it’s probably a major marketing ploy, at least it’s a beneficial one, and I, for one, am excited to see if Nike actually employs the fairness and justice that it now preaches.

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Thinking with Excellence to Inform and Enlighten
Nike Releases New Plus-Size Line